Baker County Chamber of Commerce Members

Working for your business.

Members

The membership of the Baker County Chamber of Commerce is a diverse group that reflects the character of our community. From individuals, large corporations to small business you will find our members providing the highest quality of goods and services in every corner of the region and beyond. If you are look for specific goods or services please use our Members Directory to find one of our members to take care o your needs. Click on the button below:

opens a new window

Not a member? Join now to start enjoying the benefits of membership and to have your business listed in the Member Directory.

Welcome New Members

www.farmers.com

Welcome New Members

www.sanejanes.com

After June 1, 2006

Welcome New Members

www.ehansenpottery.com

Cross Marketing

I spoke at a Leadership class last week and gave definitions of some basic marketing terms like internal and external marketing, and co-op marketing. For a quick review, “internal marketing” is the development and training of staff to ensure high levels of quality and consistency in service delivery and support. Internal marketing includes recruitment, training, motivation, and productivity.

Internal marketing is what I do when I market (or sell) the concepts of marketing to our business and community leaders in Baker County. Does the community understand the direction tourism marketing will take? Do they buy in to the idea that marketing is important to increase tourism? The Meet and Greet Session I had with Lodgers, Attractions, and Recreation last month was a good example of internal marketing, as was the photography contest.

Hospitality Training is another form of internal marketing. It is what we feel inside about our organization or our community. That feeling is reflected externally to our clients, customers, and other community members. External marketing on the other hand, is the marketing a business does to win customers. External marketing is marketing recreational tourism to the tourists we want to visit Baker County .

Co-op marketing means building relationships with other businesses and sharing the cost of advertising. In the case of the Baker County Chamber of Commerce and Visitor Bureau, we have co-op advertising and promotional relationships with tourism related businesses. I use the Transient Lodging Tax funds for advertising and promotion of our local tourism businesses. There may be many ways that your businesses can use co-op marketing to your advantage with business partners, subsidiaries, or even by working with your product distributors.

Cross marketing is this is such a new concept that it has not even hit the web! I think maybe I just dreamed it up... This is what cross marketing looks like:

A’Diva Salon establishes a relationship with local lodgers to place quality Aveda products in every room. Each luxury basket has a coupon for a free hand massage with every haircut at the salon. Those of us in the “know”, already know that this happens upon every visit. However, for the visitor, this added service adds value. A’Diva reciprocates by promoting local B & B’s with a lodging booklet of brochures at the salon.

Perhaps this small introduction will provide you with some ideas for cross marketing with another local business.

Home | Members | Benefits | Join | About | Contact | Staff | Relocation | Eco. Dev. | Visitor Info | Resources

Questions or Comments? Phone: 541-5235855 or

Copyright © 2003. All rights reserved.
Baker County Unlimited 490 Campbell Street Baker City, OR 97814